The festive season is about to sparkle in true Manchester style as The Lowry Hotel prepares to launch its spectacular “Let It Snow Show” — a dazzling celebration of Christmas magic set to transform one of the city’s most luxurious landmarks into a snow-covered wonderland.

Mark your calendars for Thursday 27th November, between 5–6pm, when the five-star hotel’s riverside frontage will come alive with twinkling lights, live music, and — yes — real snowfall. It’s the ultimate festive kick-off that promises to make even the most seasoned Scrooges feel merry and bright.

A Star-Studded Christmas Switch-On

Adding a touch of stardom to the occasion, actress Brooke Vincent, known and loved for her role in Coronation Street, will officially switch on the Christmas display, marking the start of the daily snow show that will enchant locals and visitors alike all season long.

From that evening onwards, snow will fall twice a day — at lunchtime and again in the evening — creating an irresistibly festive backdrop for anyone visiting the hotel, dining in The River Restaurant, or simply strolling along the River Irwell. Whether you’re popping in for a winter cocktail, festive afternoon tea, or an overnight stay, you’ll find yourself surrounded by the sights and sounds of Christmas.

Festive Treats and Feel-Good Cheer

To celebrate the launch, The Lowry Hotel will be serving up a warming selection of festive delights. Guests and visitors can indulge in complimentary Hotel Chocolat hot chocolate, enhanced with their new Velvetiser creams for a luxuriously smooth finish. Expect mince pies, festive drinks, and plenty of good cheer, all set to the beautiful harmonies of a live choir performing classic Christmas carols.

This thoughtful blend of luxury, warmth, and community spirit is exactly what makes The Lowry Hotel one of Manchester’s most loved festive destinations. Every detail — from the snow-dusted décor to the twinkling lights reflected in the Irwell — is designed to capture that unmistakable Christmas feeling.

The Magic Continues

If you can’t make the launch event, don’t worry — the magic doesn’t stop there. The snow will continue to fall daily throughout the festive period, ensuring visitors can experience the Let It Snow Show whenever they drop by. It’s the perfect excuse to enjoy a seasonal cocktail in the bar, book a festive lunch, or simply take in the ambience of Manchester’s most elegant Christmas setting.

A Free Event for All

The Let It Snow Show launch is completely free to attend, making it one of the city’s most inclusive festive celebrations. So gather your friends, wrap up warm, and head down to The Lowry Hotel to watch Manchester’s most glamorous snowstorm unfold.

Because in a city that knows how to do Christmas right — from twinkling markets to sky-high light shows — The Lowry Hotel’s Let It Snow Show is one event you won’t want to miss.

Manchester Food Tourist Tip

If you’re visiting The Lowry Hotel for the Let It Snow Show, make a night of it with dinner or drinks at The River Restaurant & Bar. Their festive set menu is a seasonal highlight — think succulent turkey with all the trimmings, rich winter desserts, and a cocktail list that captures the essence of Christmas (the Cinnamon Old Fashioned is a must-try).

For something more casual, grab a seat by the bar’s floor-to-ceiling windows, order a Mulled Wine or Winter Spritz, and watch the snow fall over the Irwell — it’s one of the most magical ways to soak up Manchester’s Christmas spirit.